Fashion Options Inc.
Displayed are various projects completed at Fashion Options Inc., a small, family-owned apparel manufacturing company. These projects have ranged from apparel packaging to apparel graphic design.
This is a vintage-inspired denim packaging presentation for Rugby University. Rugby University is a brand created by Fashion Options Inc. for the off-price market.
Featured above is a branding and packaging system for Nat Nast, a brand known for its camp collar bowling shirts. The previous packaging was dated and needed an update. The current logo is a digital tracing of a scanned woven label, which does not translate well onto other graphic formats.
This pineapple pattern was designed from a scanned "pen and ink" sketch, digitally manipulated to create the repeat.
The panel art for this shirt is a combination of floral art purchased from a fabric trade show and a digital woven texture.
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