This is a vintage-inspired denim packaging presentation for Rugby University. Rugby University is a brand created by Fashion Options Inc. for the off-price market.
Featured above is a randing and packaging system for Nat Nast, a brand known for its camp collar bowling shirts. The previous packaging looked dated and needed an update. The current branding was a digital tracing of a scanned woven label which did not work well when translated into other formats.
This pineapple pattern art, created for Nat Nast Silks, was derived from a scanned pen and ink sketch, digitally manipulated to create the repeat.
The art for this shirt is a combination of two elements: floral art purchased from a fabric trade show and a digital woven texture. The two were combined to create a unique front panel print for this camp collar shirt.
